Without new business, your restaurant won't be able to grow. You need a constant stream of new customers to replace those you lose as a supervene of customers relocating, switching jobs, or changing dining habits. Here are six strategies for getting more customers through your doors. 1. Market Your restaurant In Hotel Rooms
Business travellers and habitancy on holiday may not be familiar adequate with your town to know where to find an perfect meal. You can give them a hand simply by doing some hotel room marketing. Talk to hotels within your three-mile radius area and ask if you can place menus and advertisements in their rooms and lobby area. Some hotels have a "Nearby Attractions" list which they contribute for their guests. You can ask to be added to the list. When guests get hungry and start trying to figure out where to eat, you'll be one of the first restaurants to come to mind. 2. Form A Strategic Alliance With Event Venues
After a concert or sporting event, habitancy are hungry and want to eat. Remember that habitancy sometimes voyage a long distance to come to these events, so they don't want to voyage home on an empty stomach. One venue in the United States showed a colse to restaurant's advert on all of the venue monitors in the middle of concert acts. After the concert was over, that restaurant was packed with concert goers. You can do your part by promoting upcoming events of that venue at your restaurant. 3. Enter Contests
One of the biggest ways to get some media attention and, therefore, to attract new business is by winning a contest. For example, enter your chef in a cooking contest. Read restaurant publications and browse the Internet to find out about any contests you may be able to enter. If all else fails, originate your own contest and invite local restaurants to participate. Then, even if you lose, you'll still originate great publicity and get new patrons in your door. 4. Sell Gift Certificates
Your loyal customers may want their friends and house members to give you a try. contribute them with your gift certificates, so they can buy these as presents for loved ones. A gift certificate allows the recipient to try your restaurant thoroughly risk-free since they usually don't have to pay whatever for the experience. Plus, each gift certificate serves as a referral to your establishment. Make sure your gift certificates come in flexible amounts so that buyers have the freedom to rule how much to spend. 5. Give Samples Out At Busy Locations
Send your food on the road if you genuinely want to lure in new customers. Go to locations that have a lot of human traffic, such as shopping centres, supermarkets, parks, etc, and offer samples of some of your most tasty food to everybody that passes by. When they stop to take a sample, give out a menu, business card, or a coupon so that they'll know exactly where they can go in order to taste more of your scrumptious food. 6. Offer "Happy Hour" Specials
At the end of a hard day, many workers want to relax and unwind before heading home, so invite them to your restaurant for some "happy hour" specials. Drink specials and low-price finger food buffets are both good ideas. You could also have Frequent Diner cards for happy patrons so that after so many drinks they receive a free drink or a reduction on their meal if they rule to stay for dinner. edify all local businesses about your offer.
Copyright © 2004 Habiba Abubakar and Emprez. All ownership reserved.
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